What is RPM? and What is CPM? and How to increasing RPM
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| What is RPM? and What is CPM? and How to increasing RPM |
WHAT IS RPM?
First of all, RPM stands for Revenue per Mille which is the
revenue that a creator earns per 1,000 views.
How to calculate total revenue:
total revenue divided by total views times 1,000 in the same
time period. Total revenue includes all creator earnings including ads Channel
Memberships, YouTube Premium, Super Chat and Super Stickers. This metric also
reflects what creators earn after YouTube's revenue share is subtracted.
RPM also uses total views which cover all views reported in
YouTube Analytics including views from public, private and unlisted videos regardless
of monetization status. Views from live streams and unachieved live streams are
counted too.
This way, you can simply and easily see how much you're
earning for any 1,000 views. By regularly reviewing your RPM you'll be able to
identify ways to improve and optimize your monetization strategy. To see your
channel's RPM, navigate to the Revenue tab in YouTube Analytics. the same,
video-level RPM can be viewed in its Revenue tab.
As long as your channel has views and revenue you can check
RPM now and from previous time periods by adjusting the data range in
Analytics.
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| What is RPM? and What is CPM? and How to increasing RPM |
CPM VS RPM
Let's talk about the differences between CPM and RPM.
CPM is an advertiser-based metric and RPM is a creator-based
metric.
CPM show’s creators how much advertisers paid per 1,000
monetized playbacks. While still a valuable metric this can make it hard to
estimate what a creator is actually earning. And it doesn't fully answer the
question about how much a creator earns per view.
CPM only uses advertising revenue in its calculation. This
is a key difference with RPM which can be directly influenced by creators using
non-advertising monetization streams such as Channel memberships, Super Chats
and more.
Creators may notice that RPM will likely appear lower than
CPM which is expected for a few reasons. While RPM subtracts YouTube's revenue
share, CPM does not. Also, RPM is based on all views, regardless of
monetization status while CPM is based only on monetized views. Even if RPM is
lower, creators shouldn't see a difference in actual take-home revenue.
How to increasing rpm
To increase RPM, you'll want to increase revenue whether from ads or other monetization streams. We'll cover three ways you can do this.
First, to maximize ads revenue, we suggest enabling
monetization on all videos and enabling all ad formats if appropriate for your
video. Keep in mind that videos now only need to be eight minutes long to have
mid-roll ads enabled.
So take advantage of the mid-roll ads editor to place them
at the right moments in your videos. We've linked the video below to show you
how. Second, in terms of other monetization streams you can consider hosting
live streams and premieres to increase your RPM. During live chat, users can
purchase Super Chat and Super Stickers. Plus, it's another great way to connect
with your fans while generating revenue.
Check out the blog for some post to tips your channel. to send you more Super Chats and Stickers during live chats. Finally,
Channel Memberships are another great way to increase RPM through a stream of
monthly payments from Members for access to perks. If you'd like to learn more about
RPM, check out the links listed below.
https://support.google.com/youtube/answer/9314357
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